Latest News

We're Always Thinking

Catch up on all our latest news, thoughts, and musings below.

ADcology behavioral advertising model — influence-driven ecosystem replacing digital ad platforms

The End of Easy Scale: Why Digital Advertising Is Breaking Down—and What’s Replacing It

ADcology Behavioral Advertising Framework — three-pillar behavioral marketing strategy by Dr. Greg Cynaumon

ADcology Behavioral Advertising Framework: a Psychology-Driven Marketing Strategy

AI ad copy vs psychology-driven advertising — Dr. Greg Cynaumon behavioral advertising comparison

Was the Ad Copy Written by AI… or by a Doctor of Psychology?

Your Advertising is Broken: Is it Your Media Strategy, Your Creative… or Today’s Ad-Avoidant Consumers?

Is Marketing Psychology Cheating?

AI Built for Dating Is Now Helping Advertisers Find Their Perfect Audience

Colin Cowherd Eats the Ad — And Passes the Baton

From SWAT Hostage Negotiator to Advertising Innovator

Behavioral advertising personality analysis — ADcology case study on customer personality typing and media matching

Personality-Based Advertising: A Behavioral Targeting Case Study

Stop paying advertising agency fees for failed media tests — ADcology performance accountability model

Performance-Based Advertising: Stop Paying Your Agency for Failed Media