FAQs about working with ADcology
ADcology is a behavioral science advertising agency based in Yorba Linda, California, specializing in podcast, radio, TV, and streaming.
Here are straight answers to the questions marketing leaders ask most often.
About ADcology
ADcology is a behavioral science advertising agency that plans, negotiates, launches, and optimizes campaigns across podcasts, AM/FM radio, SiriusXM, broadcast and cable television, connected TV, YouTube, and streaming audio. Founded by Doctor of Psychology Dr. Greg Cynaumon, ADcology uses behavioral science to shape both the message and the media placement of every campaign.
Behavioral science advertising uses psychology to understand how customers think, evaluate information, respond to uncertainty, and make purchasing decisions, then applies that understanding to both the ad's message and where it runs. Demographics describe who a customer is; behavioral science helps predict how they'll decide. It's different from behavioral health marketing, which promotes addiction treatment and mental health services.
Most agencies begin with broad demographics. ADcology goes deeper by examining how customers think, evaluate information, respond to uncertainty, and make purchasing decisions. Founded by Doctor of Psychology and former SWAT hostage negotiator Dr. Greg Cynaumon, ADcology applies behavioral insight to both sides of every campaign: the message (how the offer, language, pacing, and emotional framing should be presented) and the placement (which programs, hosts, and media environments are most likely to earn attention and trust).
Yes. ADcology can integrate podcast, radio, television, connected TV, YouTube, streaming audio, and influencer placements within one media strategy and reporting structure. See our areas of expertise.
ADcology is headquartered in Yorba Linda, California, but manages local and national campaigns for brands throughout the United States.
Performance and measurement
ADcology reviews performance against your actual business goals, then compares channels, placements, personalities, creative, markets, and response patterns. The goal is to identify what should be protected, what needs a better measurement setup, and where investment may be underperforming.
They work when placement is guided by behavioral science. While much of the industry moved to digital-only, ADcology refined broadcast, cable, connected TV, radio, and podcast placement. ADcology reports 3–5x higher return on ad spend from behaviorally targeted television than from digital-only campaigns, because the message reaches people in environments they already trust, when they are most receptive.
Depending on your sales process and data, measurement can include promo codes, dedicated URLs, call tracking, direct and search traffic lift, geographic response, sales attribution, customer-acquisition cost, contribution margin, and return on advertising spend. See how we work.
Switching agencies and working together
Yes. ADcology reviews current commitments and preserves productive placements while introducing changes in phases. The transition plan is built around continuity, contract timing, creative readiness, and measurement, not an arbitrary reset date.
Yes. ADcology can lead the complete media program or own selected channels while working alongside internal marketing, digital, creative, public relations, analytics, and e-commerce teams.
Responsibilities for strategy, buying, creative, reporting, and day-to-day coordination are defined during onboarding. The review cadence is matched to campaign volume and decision speed, with clear performance updates and recommendations for the next allocation decision.
Yes. ADcology's goal is to make the decision trail clear: what is running, why it was selected, how it is performing, and what we recommend changing. Scope, compensation structure, media authorizations, and reporting expectations are documented before launch.
Category exclusivity and any potential conflicts are discussed and documented at the start of an engagement, so your audience insights and strategy stay yours.
Pricing and budget
The structure depends on the mix of media buying, creative, production, and analytics required. Before an engagement begins, ADcology explains how it is compensated, what is included, and which costs are paid directly to media or production partners.
There isn't one useful number for every advertiser or channel. The right test budget depends on audience size, inventory costs, response volume, and the confidence level needed to make a decision. ADcology will recommend a scope large enough to create a meaningful signal, and will tell you if the budget isn't yet ready for a responsible test.
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If you’re looking for an advertising partner who understands human behavior—not just media channels—we should talk.