ADVERTISING
What We Do
Architecting and Executing Direct Response Focused Campaigns for 20+ Years
What Experts Are Saying
“ADcology” is like Match.com between your customers, influencers and the media they engage.Brilliant tech!”
“These guys are simply the best.”
Tracy Keim,CMO
“We’ve partnered with ADcology on multiple successful and big compaigns. I highly recommend them.”
Greg Ashlock, President
“ADcology’s behavioral profiling science puts an end to guessing where your media will perform best.”
Roy Laughlin, Consultant, Previous GM
How We Work
Behavioral Profiling
We developed a PsychTech that behaviorally profiles your customers and matches them in our massive database of over 10,000 podcasts, radio programs and Youtube channels.
Customer To Media Matching
The result is a finely-tuned media campaign that predicts precisely where we will find your customers across podcasts, radio, satellite and streaming audio channels.
Technology
Our technology takes it a step further by scrubbing social media platforms where you appear — as well as your inbound and outbound customer interactions. We collect and analyze most commonly used words, sentiments, questions and answers about your product or service, which forms the nucleus of your creative.
Doctor of Psychology
Next, a doctor of psychology oversees your ad creative which highlights strong emotional prompts to engage with you while neutralizing subconscious resistance.
Summary
You receive a scientifically-designed campaign with award-winning creative.
adcology™ is the PsychTech that behaviourally profiles your customers and matches them in our massive database of top podcasts, radio programs and YouTube channels. The result is a finely-tuned media campaign which eliminates much of the trial and error method that results in failed campaigns.
Identifying your customers by personality types gives us rich multidimensional and actionable data that drive winning strategies. Similar personality types (like-minded customers) congregate to similar media based on content and on-air influencers and podcasters. This technology goes an essential step further by scrubbing social channels and relevant websites as well as your inbound/outbound customer interactions for most commonly used words, sentiments, questions and answers about your product. This data forms the nucleus of your campaign strategy and creative which results in increased ROI.”
Some of the Brands Rely on ADcology®
CASE STUDY
Our Work
More Client Highlights
Launched SimpliSafe with influencer media and transformed the home security industry
Engaged on-ar personalities to neutralize the stigma of bad credit
Leveraged high-profile podcasters to drive record loans for Best Egg
Amazon bought BLINK following our influencer and remnant strategy
BLOG ARTICLES
Latest Insights
Amazon Prime Day: Did Radio Do That?
Being media agnostic means being un-biased and focusing your client’s media budget solely on ROI. Don’t let your personal media bias or client preconceived notions
The most common CMO mistake
We recently participated in an ‘all-agency summit’ for a well-known meal kit company. Also invited were their brand, digital, and TV agencies along with extremely
If you built your business on Facebook and Instagram, it’s about to get a lot harder
The era of companies soaring almost overnight from start-ups to millions in sales on Facebook and Instagram is coming to an end. Many top marketing
Profile Your Customers for Free
Give us a chance to earn your business. We’ll profile your customers,
evaluate your campaign and tell you if you’re maximizing your ROI (for free).
Receive a free report highlighting all areas
for revenue and profitability improvement.
