CEO of Adcology
Dr. Greg holds a doctorate and master’s in psychology (don’t be impressed – marginal grades and university) and has written multiple psychology and self-help books ranging from business psychology to dream analysis.
The question Greg hears most is, how did a shrink end up with an ad agency? Actually, it makes sense. “In the 90’s I’d see patients and then head off to KBRT (a L.A. radio station) to host my PM drive talk show. That’s where you get a 360-degree view of advertising. Salespeople take you to client meetings, you evaluate advertisers for your endorsement, you review countless ad scripts (mostly bad) and have access to client results. Basically, you earn a Ph.D. in what makes marketing work (and not work). That’s when I began to study the relationship between psychology and marketing and launched my agency.
Matt leads Adcology’s strategic and media buying divisions.
Having orchestrated many of the most recognized and successful brand and D2C campaigns in recent memory, Matt is widely recognized as the go to expert for integrating cross-platform marketing strategies and advertising campaigns. Matt is particularly adept at balancing multiple endorsers/influencers and spot campaigns across terrestrial radio, satellite, podcast and YouTube. Matt is a frequent featured speaker on the topic of how offline media impacts online results.
FCO & VP OPS
Dane manages Adcology’s financial division including AP/AR. Dane has an acute entrepreneurial focus and expertise and experience with advertising agencies, marketing, technology, and financial services firms. Prior to joining ADcology Inc. Dane served as Vice President of Finance and Operations for Veritone Media, formerly R.O.I. Media Direct, a Direct Response Radio Ad Agency. Dane earned his Masters in Business Administration with an emphasis in Innovation Management from Chapman University, and his Bachelor of Science degree in Mathematics from Point Loma Nazarene University.
Office pups: Vinny, Head of Disrupting, Evie, Entertainment Director, and Boulder, not entirely sure yet
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