our
approach
WE INVENTED PEOPLE TO MEDIA MATCHING
Co-created by the former scientist behind Match.com, a team of researchers, and a Doctor of Psychology our proprietary Consumer Match technology separates us from other agencies.
Powered by Phenometrix and based on proven Phenotypes and Genotypes science, we anonymously decode your customer's personality types from the selfies they share. Then we match, write creative, and purchase media to look-alike audiences across the media spectrum.
Our Partners
WE FIND YOUR
LOOK-ALIKE CUSTOMERS
BEFORE WE BUY MEDIA & WRITE CREATIVE
Any agency can buy media, write creative and hope it works. That's why 33% of most media tests fail. Before we place $1 of your campaign, our tech reveals everything we need to know about your P1 and P2 consumers and where to find them across the media spectrum.
TARGET CONSUMERS
Virtually all businesses have social media pages where happy customers post comments along with their images. Our personality revealing tech (anonymously) analyzes selfies and turns them into detailed personality types of your ideal customers.
MATCHING YOUR CUSTOMERS TO MEDIA
Media programs also have audience fans and followers who publicly post their comments and images. We match your customer personality profiles to look-alike media audiences. In short... we know where your future customers congregate.
CREATE ADS THAT INSPIRE ACTION
1/3rd+ of creative fails to motivate new customers because it ignores their personality types (how they think and what motivates them). We know the power words and emotions that will inspire your new customers.
WHAT A SELFIE REVEALS
PERSONALITY TYPES
Codeveloped by Phenometrix, we leverage the power of clinical personality inventories to provide deep, actionable insights into your P1 and P2 customers.
PERSONALITY CHARACTERISTICS
We reveal a broad range of insights into your customer's personality traits such as introversion / extroversion, openness, agreeableness, curiosity, avoidance, dominance, steadiness, influence and others.
LEARNING STYLES
It is essential to understand how your ideal customers prefer to learn about you. We identify learning preferences such as; auditory, visual, read,, stories, details or brevity, testimonials, influencers and others.
COMMUNICATION STYLES
Specific personality types have preferred communication styles. We identify sets of power words and sentiments designed to inspire your ideal consumers to take action
MEDIA AND CONTENT PREFERENCES
Different personality types consume media differently. Some prefer podcasts over television while others prefer research studies to videos. Understanding these preferences will alter your marketing strategies.
Let's work
Together
