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We analyze your customers and match them to look-alike audiences across all media
Your customer is way deeper than simple demographics.
Led by a doctor of psychology, we identify your customers by their specific personality types.
HOW. Our technology searches your social channels for images of your satisfied P1 customers. These images are processed through our technology to reveal their clinical personality types.
NOTE: If you're pre-launch with no customers to analyze, we have a technology that solves that.
WHY. Knowing your consumer's personality types provides their personality characteristics, how they prefer to consumer media, communication style and media content preferences.
Our behavioral science has been shown to increase ROAS by 28%.
Podcast
There are 500,000+ podcasts; which ones do your customers listen to? We’ll tell you. Once we profile your consumers, our platform overlays it to our massive database of podcast profiles.
Radio
We have a massive database of meaningful national radio programs, local market radio stations, and on-air talent. Once we analyze your digital marketing footprint we’ll match your footprint to our audio database for a clear roadmap for success.
Satellite
Satellite is a great platform for transitioning from digital to audio. The challenge is satellite radio isn’t as transparent in audience metrics. So while the upside to satellite is immense — it's critical to match your customer to the right programs and navigate away from underperforming shows. This is where we come in.
NPR
Public broadcasting (NPR) is perhaps one of the most underutilized and misunderstood broadcast verticals in the industry. We have deep relationships with both local and national NPR partners. This affords us the latitude we need to help our clients succeed on this highly listened-to platform.
Streaming
Pandora, Spotify, iHeart, Amazon… the list goes on and on in the growing universe of streaming, on-demand, customizable audio. The beauty of this audio channel is that you can micro target your demo and serve up visual impressions along with your audio ad. And yes… we’ve profiled these channels as well.
our Latest musings. We’re always thinking.
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