Intelligent Media Buying

Neutralizing Ad Avoidance

Look, any agency can place your media — there’s no magic
in that! If you’re advertising on audio channels, understand this

Consumers Have Become Increasingly Ad Avoidant

Our research suggests 4 DOMINANT FACTORS contribute to WHY your audio ads are not working (spoiler alert: we can fix this.)

1. Reduced attention spans

Audio listeners stated commercial breaks are opportunities to text, check email or make calls

2. Too many media options

Audio listeners often prefer to switch channels during commercial breaks

3. Too many commercials

Audio listeners cite too many commercial breaks — and too many commercials in each break drive them away

4. Annoyance factor

47% of listeners say radio ads are annoying and confusing

Being grounded in behavioral psychology has taught us how to neutralize ad-avoidance through unique and proprietary methods.

Leveraging all audio Channels To Drive ROI

Digital marketers face a daunting task of trying to predict how their DIGITAL metrics will translate to OFFLINE media. Well, we made it braindead simple to migrate and scale with our proprietary Media Conversion Metrics.

There are 50,000+ podcasts; which ones do your customers listen to? We’ll tell you. Once we prole your consumers, our platform overlays it to our massive database of podcast proles. That’s how we pinpoint which podcasts will work for you.

We have a massive database of meaningful national radio programs, local market radio stations, and on-air talent. Once we analyze your digital marketing footprint (what works for you online) we’ll match your footprint to our audio database for a clear roadmap for success.

Satellite is a great platform for transitioning from digital to audio. The challenge is satellite radio isn’t as transparent in audience metrics. So while the upside to Satellite is immense — its mission critical to match your customer to the right channels and programs while navigating away from underperforming shows.

Public broadcasting (NPR) is perhaps one of the most underutilized and misunderstood broadcast verticals in the industry. We have deep relationships with both local and national NPR partners affording us latitude we need to help all our clients to succeed on this highly listened-to platform.

Pandora, Spotify, iHeart, Amazon… the list goes on and on in the growing universe of streaming, on-demand, customizable audio. The beauty of this audio channel is that you can micro target nicely to your demo and serve up visual impressions along with your audio ad. And yes… we’ve profiled these channels as well.