INTELLIGENT

INTELLIGENT MEDIA BUYING

Neutralizing Ad Avoidance

Look, any agency can place your media — there’s no magic
in that! If you’re advertising on audio channels, understand this

CONSUMERS HAVE BECOME

INCREASINGLY AD AVOIDANT

CONSUMERS HAVE BECOME

Our research suggests 4 DOMINANT FACTORS contribute to WHY your audio ads are not working (spoiler alert: we can fix this.)

Radio and Satellite 1
1. Reduced attention spans
Audio listeners stated commercial breaks are opportunities to text, check email or make calls
Radio and Satellite 2
2. Too many media options
Audio listeners often prefer to switch channels during commercial breaks
Radio and Satellite 3
3. Too many commercials
Audio listeners cite too many commercial breaks — and too many commercials in each break drive them away
Radio and Satellite 4
4. Annoyance factor
47% of listeners say radio ads are annoying and confusing

Being grounded in behavioral psychology has taught us how to neutralize ad-avoidance through unique and proprietary methods.

LEVERAGING ALL
AUDIO CHANNELS
TO DRIVE ROI

Digital marketers face a daunting task of trying to predict how their DIGITAL metrics will translate to OFFLINE media. Well, we made it braindead simple to migrate and scale with our proprietary Media Conversion Metrics.
Radio and Satellite 5

There are 50,000+ podcasts; which
ones do your customers listen to? We’ll tell you. Once we profile your
consumers, our platform overlays it to our massive database of podcast
profiles. That’s how we pinpoint which podcasts will work for you.

Radio and Satellite 6
We have a massive database of meaningful national radio programs, local market radio stations, and on-air talent. Once we analyze your digital marketing footprint (what works for you online) we’ll match your footprint to our audio database for a clear roadmap for success.
Radio and Satellite 7
Satellite is a great platform for transitioning from digital to audio. The challenge is satellite radio isn’t as transparent in audience metrics. So while the upside to Satellite is immense — its mission critical to match your customer to the right channels and programs while navigating away from underperforming shows.
Radio and Satellite 8

Public broadcasting (NPR) is perhaps one of the most underutilized and misunderstood broadcast verticals in the industry. We have deep relationships with both local and national NPR partners affording us the latitude we need to help all
our clients to succeed on this highly listened-to platform.

Radio and Satellite 9
Pandora, Spotify, iHeart, Amazon… the list goes on and on in the growing universe of streaming, on-demand, customizable audio. The beauty of this audio channel is that you can micro target nicely to your demo and serve up visual impressions along with your audio ad. And yes… we’ve profiled these channels as well.

PROFILE YOUR CUSTOMERS FOR FREE

Give us a chance to earn your business. We’ll profile your customer, 

evaluate your campaign and tell you if you’re maximizing your ROI (for free).

Receive a free report highlighting all areas
for revenue and profitability improvement.

Radio and Satellite 10
Radio and Satellite 11
Radio and Satellite 12
Radio and Satellite 13
Radio and Satellite 14
Radio and Satellite 15
Radio and Satellite 16
Radio and Satellite 17
Radio and Satellite 18
Radio and Satellite 19