PODCAST AND STREAMING MEDIA
PODCAST AND
Which 100 do your customer’s download most often
There are roughly 500,000 podcasts in the U.S. Which 100 do your customer’s download most often
IF MATCH.COM CAN PREDICT WHO WE
SHOULD DATE USING BEHAVIORAL ALGORITHMS...
Having conducted countless consumer focus groups, I can tell you they are often significantly flawed... and flawed consumer data throws your entire campaign from creative to placement. So when we set out to create our Podcast Optimizer, it was with the promise that it had to produce clear, accurate, actionable marketing data... and it does.
We start by identifying your consumer’s personality type and match that to the podcast content that appeals most to your customer's personality. This is is far more efficient than myopic focus on downloads and CPM
- Download stats are often wildly inaccurate and inflated
- One listener downloading to multiple devices throws numbers off
- Not every download is opened or listened to much less completed
- Podcasters (rep firms) claiming they have clear listener data - don't!
- We focus on matching your customers to CONTENT vs. DOWNLOADS
- 50K-150K downloads vs. 150K-1M often offer more loyal and focused listeners
- Fewer downloads often offer greater podcaster authenticity and cooperation (endorsements)
- Pre and post roll should be viewed as marginally important --
- Authentic, natural MIDROLL endorsements drive ROI
- Extension across podcaster’s social channels
Now we simply play matchmaker within our database of audiences and podcasters to place your
campaign on platforms and programs with the highest probability of success.
23ANDME PODCAST
HIT'S TOP 3 IN 5 DAYS
adcology helped develop and launch 23andMe’s SPIT PODCAST with our partners at iHeart Media.
Have you considered doing your own podcast? Ping us if you’d like to learn how we do it.
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