PODCAST AND STREAMING MEDIA
Which 100 do your customer’s download most often
There are roughly 500,000 podcasts in the U.S. Which 100 do your customer’s download most often
IF MATCH.COM CAN PREDICT WHO WE
SHOULD DATE USING BEHAVIORAL ALGORITHMS...
Having conducted countless consumer focus groups, I can tell you they are often significantly flawed... and flawed consumer data throws your entire campaign from creative to placement. So when we set out to create our Podcast Optimizer, it was with the promise that it had to produce clear, accurate, actionable marketing data... and it does.
We start by identifying your consumer’s personality type and match that to the podcast content that appeals most to your customer's personality. This is is far more efficient than myopic focus on downloads and CPM
Now we simply play matchmaker within our database of audiences and podcasters to place your
campaign on platforms and programs with the highest probability of success.
HIT'S TOP 3 IN 5 DAYS
adcology helped develop and launch 23andMe’s SPIT PODCAST with our partners at iHeart Media.
Have you considered doing your own podcast? Ping us if you’d like to learn how we do it.
PROFILE YOUR CUSTOMERS FOR FREE
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